Published: 11 March 2021
The Secret To Profitability You Didn’t Know! - Spa Revenue 101
We love to celebrate here at Mosaic. Celebrate you, celebrate our members, celebrate our team.
With Mother’s Day approaching, this is cause for celebration, even with the current circumstances.
We are still pushing our vouchers and packages for future use and so revenue increases, and mothers are deservedly treated.
Mothers Day presents opportunity for gift sets and spa day vouchers, helping generate income within our industry. *Celebrates*
However, here at Mosaic, we celebrate our members every day, because it’s deserved.
Sure, we will be emailing out our offers for Mother’s day and other various celebrated days. That’s just smart business. They drive revenue.
But here at Mosaic, we go above and beyond the norm.
The reason being, every day is a special day to someone. We don’t have to wait for the traditional big events such as Valentines Day, Christmas, Mothers Day, Fathers Day, etc, to enjoy special occasion voucher sales.
We recognise that people like to give spa days as a present for a birthday, an anniversary, a graduation.
And those days are much harder to spot aren’t they? Or are they?
Introducing BOOST! The way to boost profitability whilst you sleep!
This is where our BOOST system comes in. It’s a unique CRM system that builds up a single customer view of every customer to walk into one of our spas.
It keeps track of key dates like birthdays. If we have a hen party it tracks the date of the forthcoming wedding day for the bride-to-be.
And then, quietly in the background, based on the programs we create, it emails out birthday offers to all our guests just before their birthday arrives; or a special offer to celebrate their first wedding anniversary to all our hen party brides.
It tracks all our younger guests and sends them an invite in for a treatment to celebrate their prom night.
Beyond the creation of the offers from our marketing team, there is no work for us to do. BOOST mines the data for the key dates every day and then sends out the appropriate email to the guest with the special day looming.
There’s nothing for our Spa Managers or Head Therapists to do. They can concentrate on looking after our guests in the spa and making their visit as memorable as they can.
BOOST is just one of the many tools in our toolbox that ensures we run your spa as efficiently and profitably as possible. Leaving you to focus on the hotel and all the challenges that brings.
Plus, for that extra reassurance, our fees are contingent on improving your spa’s performance.
If we don’t deliver, you don’t pay!
It’s why at Mosaic, it is not just our mums who think we are great. There are a fair few of our hotelier clients who think that too!
Here’s to a voucher-filled Happy Mothers Day!
To find out more about how you can increase profitability and streamline your systems, call me today on 07860 719479.
Published: 11 March 2021